Wanderlust Festival Recap 2018
Wanderlust Festival
Creative direction for large-scale global events celebrating yoga, music, and mindful living in iconic natural settings.
While directing creative at Wanderlust, I shaped the brand across festivals, digital platforms, and retail collaborations, leading a team to craft immersive experiences that brought people together through movement, music, ideas, and community.
I developed a flexible brand system that adapted across cultures and climates, established an internal creative agency to deliver campaigns and partnerships in-house, and oversaw large-scale installations and festival experiences. From stages and environmental graphics to merchandise and retail, we balanced creative vision with practical realities, designing spaces that felt vibrant, local, and alive.
I led the photography strategy for each festival, hiring and directing photographers on the ground to capture authentic, engaging moments that drove ticket sales and amplified the brand experience.
Wanderlust was one of the most ambitious and collaborative creative environments I’ve experienced, and a place where I saw firsthand how design can connect people.
Ford partnered with Wanderlust to create a fully immersive, mobile brand experience that connected with new audiences, increased purchase consideration.
Featured work
National Film and Sound ArchiveCultural Brand | Identity System | Design Lead
EquitableHeritage Brand | Modern Repositioning
NFSA PlayerStreaming Platform | Creative Direction | Launch
Adidas Co-Branded ApparelBrand Partnership | Experiential Retail
AvisMobility Brand | Identity | Campaign
Wanderlust 108Festival Series | Creative Direction | Brand Experience
Visible LightVisual Identity | Research | Experimental Design
