Wanderlust 108

CREATIVE DIRECTION FOR A GLOBAL WELLNESS BRAND

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As the Creative Director of Wanderlust (a yoga and wellness hub), I worked to deliver the creative direction for the 108 festivals. This included leading a team of 5 in the Brooklyn Headquarters and supporting 6 creative teams globally.

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Featured work

Lighting the sails of SydneyProjection Mapping | Heritage Storytelling

National Film and Sound ArchiveCultural Brand | Identity System | Design Lead

EquitableHeritage Brand | Modern Repositioning

NFSA PlayerStreaming Platform | Creative Direction | Launch

Adidas Co-Branded ApparelBrand Partnership | Experiential Retail

Wanderlust FestivalExperiential Brand | Global Festivals | Creative Direction

Visible LightVisual Identity | Research | Experimental Design

SidewaysPhotography | Visual Storytelling | Personal Work

AvisMobility Brand | Identity | Campaign

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ABOUT

Madeleine Mary (She/Her)
A graphic designer and creative director with expertise in brand development, experiential design and photography. 
I help organisations build audiences with visual storytelling and branding.

CONTACT

Email

© Madeleine Mary 2026