NFSA Player

As design lead I was thrilled to work on the launch of NFSA Player, a new platform that allows viewers to access selected titles from the National Film and Sound Archive's audiovisual collection.

The project included product branding, logo design, digital art direction, paid social media ad design and video editing and organic content creation. 

MM-Image-NFSA-Player-10a
MM-Image-NFSA-Player-11
MM-Image-NFSA-Player-2

NFSA Player: The stories archives tell

I reskinned the Shift 72 interface to showcase the Buwindja Collection – a program curated by award-winning filmmaker Gillian Moody. This provided audiences with a new way of exploring the national AV collection online.

MM-Image-NFSA-Player-3
MM-Image-NFSA-Player-6
MM-Image-NFSA-Player-7
MM-Image-NFSA-Player-8
MM-Image-NFSA-Player-11
MM-Image-NFSA-Player-9

Featured work

Wanderlust FestivalExperiential Brand | Global Festivals | Creative Direction

National Film and Sound ArchiveCultural Brand | Identity System | Design Lead

Wanderlust 108Festival Series | Creative Direction | Brand Experience

EquitableHeritage Brand | Modern Repositioning

AvisMobility Brand | Identity | Campaign

Adidas Co-Branded ApparelBrand Partnership | Experiential Retail

Visible LightVisual Identity | Research | Experimental Design

MM_Footer_Logo

ABOUT

Madeleine Mary (She/Her)
A graphic designer and creative director with expertise in brand development, experiential design and photography. 
I help organisations build audiences with visual storytelling and branding.

CONTACT

Email

© Madeleine Mary 2026