Equitable
BRAND LAUNCH
Working as a brand designer with the team at Prophet, we repositioned the iconic American brand Equitable in a progressive new light.
I helped with art direction to create the brand launch video, this clip shows the commissioned animation reveal of the company name and logo.
As part of the rebrand, I was asked to create an engaging entrance that fosters a sense of pride in the history of the company and foreshadows the excitement to come. Using a digital wall to share stories from Equitable’s past that illustrate key aspects of the brand.
The commitment pillars were also part of the launch, and designed to spotlight the new business principles as well as an opportunity to outline the brand’s impact on customers and employees.
Equitable Holdings' (NYSE:EQH) listed on Wall Street, 2020.
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