The last known footage of a thylacine (Tasmanian Tiger), from Tasmania the Wonderland, 1935. NFSA title: 55567
The National Film and Sound Archive
REBRAND
The National Film and Sound Archive is the national audiovisual cultural institution.
The collection includes more than 4 million items, including film, video and audio recordings, costumes, scripts, props, photographs and promotional materials.
I worked with the NFSA to refresh their visual identity. This work was a collaboration with designer Nicola Wilson and included refinements to their logo and sub-brand systems, conceptual development, and brand collateral.
The tone of voice that I used to guide the brand work is 'Brainy pop', which aims to position our brand as relevant and current. To meet this objective, we decided to incorporate the concept of YCbCr as a color space in our brand refresh strategy.
YCbCr is a color space that originated in television broadcasting when the world was transitioning from black and white to color broadcasting. The color space informed our color palette, which was selected by sampling colors from across multiple luma planes.
The primary logo is the preferred brand mark
The secondary logo is a condensed version
The kookaburra is a scaleable brand icon
The kookaburra remains the hero of our visual identity and was lightly refreshed in the rebranding work.
The new primary logo includes the organisation’s full name: National Film and Sound Archive of Australia. The goal of this change is to help our audience identify the NFSA as a loved and trusted institutional brand.
Featured work
AvisBrand Refresh + Product Launch
Visible LightConceptual | Visual Identity | 3D Printing
NFSA PlayerVisual Identity + Product Launch
Adidas Co-Branded ApparelBrand Identity
EquitableBrand Launch
Curl CurlPersonal Work | Risograph Print | Photography
WanderlustDesign
SidewaysPhotography | Visual Storytelling | Personal Work
