As the Creative Director of Wanderlust (a yoga and wellness hub), I worked to deliver many campaigns that showcased the adidas X Wanderlust partnership in 2017.
The multi-faceted relationship offered the best of both brands, reflecting the passion they shared for an active and adventurous lifestyle. The initiative spoke to healthy-lifestyle devotees, including trainers, instructors, and festival attendees.
The story we shaped redefined adidas’ concept of ‘sport’, offering an evolved perspective that was inclusive of more mindful and wellness-centered activities.
The co-brand was highlighted across 25 multi-day festivals and single-day events in the US, two media content campaigns, and the global debut of their co-branded yoga apparel line, which launched on International Yoga Day in 2017.
I helped with art directionand branding for the iconic dome tent for the adidas X Wanderlust retail activation
There is no partnership without collaboration, and the biggest win for our creative team at Wanderlust, was that adidas extended the partnership for another year.
Featured work
AvisBrand Refresh + Product Launch
Visible LightConceptual | Visual Identity | 3D Printing
NFSA PlayerVisual Identity + Product Launch
EquitableBrand Launch
Curl CurlPersonal Work | Risograph Print | Photography
WanderlustDesign
SidewaysPhotography | Visual Storytelling | Personal Work
