As the Creative Director of Wanderlust(a yoga and wellness hub) I worked to deliver many campaigns that showcased the Adidas X Wanderlust partnership 2017. The multi-faceted relationship offered the best of both brands, reflecting the passion they shared for an active and adventurous lifestyle. The initiative spoke to healthy-lifestyle devotees, including trainers, instructors, and festival attendees. The story we shaped redefinedAdidas’ concept of‘sport’, offering an evolved perspective that was inclusive of more mindful and wellness-centered activities.
Featured here is the logo lockup guide, brand design as well as photography I provided direction for.
The co-brand was highlighted across 25 multi-day festivals and single-day events in the US, 2 media content campaigns,and the global debut of their co-branded yoga apparel line, which launched on-time for International Yoga Day in 2017.
There is no partnership without collaboration, and the biggest win for our creative team at Wanderlust, was that Adidas signed to extend their multi million dollar partnership into 2018.