Australians & Hollywood

Creative Direction for exhibition branding

Poster design and key art for the Australians & Hollywood campaign. Photo credit: © Mark Rogers

Australians & Hollywood is exhibition that a celebrates our cinematic success: the craft, the talent, and the ambition of recent and contemporary Australian actors and filmmakers.

Exhibition branding and logotype design

Bespoke typographic logo type inspired by the HOLLYWOOD sign in L.A.

I developed a a creative strategy that directed the exhibition branding and marketing collateral while strengthening the National Film and Sound Archive brand.

Creative direction and design of onsite signage

I worked with the curator of the exhibition to create the color story

I held creative development workshops to develop the ‘Approach’

Branded exhibition tote bag

Complimentary tickets printed at 35mm

Creative direction for social media conversion campaign

The creative direction allowed external creative partners and NFSA team to collaborate and execute materials that supported the exhibition vision and a multi-channel marketing campaign with standard presale, onsale, last chance beats, as well as thematic and persona deep dives. 

Full page ad in ‘This Week In Canberra’

Cover of Panorama, Canberra Times