Australians & Hollywood

Creative Direction for exhibition branding

Poster design and key art for the Australians & Hollywood campaign. Photo credit: © Mark Rogers

Australians & Hollywood is exhibition that a celebrates our cinematic success: the craft, the talent, and the ambition of recent and contemporary Australian actors and filmmakers.

Creative direction for social media conversion campaign

I developed a a creative strategy that directed the exhibition branding and marketing collateral while strengthening the National Film and Sound Archive brand.

Creative direction and design of onsite signage

The creative direction allowed external creative partners and NFSA team to collaborate and execute materials that supported the exhibition vision and a multi-channel marketing campaign with standard presale, onsale, last chance beats, as well as thematic and persona deep dives. 

Bespoke typographic logo type inspired by the HOLLYWOOD sign in L.A.

I held creative development workshops to develop the ‘Approach’

I worked with the curator of the exhibition to create the color story

Promotional tote bag