WANDERLUST 108 – 2017

Wanderlust 108 Boston. Photo credit: Julianne Lesinski

 

Wanderlust 108 is a mindful movement that’s grown to more than 100,000 participants in 17 countries.

Leading a team of 5 designers and 22 photographers, I directed the creative for the Wanderlust 108 marketing campaign, attendee experience, and photographic documentation.

 

This campaign was designed to increase the attendee’s feeling of inclusivity and ability to connect with like-minded people in the community.

Yogi’s around the world were invited to #ComeTogether to spread compassion, give love and find their true north.

Promotional bandana – Art direction

 

Logo refresh – Art Direction

 

Poster – Art Direction

 

The creative direction covered: depicting the color story, promotional material, directional signage, t-shirt graphics, poster design, digital advertising, social media content, dedicated email design and marketing kit assets.

 

Social Media content – Art Direction

Wanderlust 108 New Orleans. Photo credit: Harlin Miller 

 

OOH Advertising – Art Direction

Digital Advertising – Art Direction

Event Signage – Art Direction

 

 

 

Promotional print. Art Direction

 

Promotional print. Design and Art Direction

 

Promotional print. Design and Art Direction